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Billund, Denmark, 16 January 2024: Today the LEGO Group unveils the iconic LEGO® Ideas Red London Telephone Box set, a classic British symbol, recognised worldwide. Released in the same year that the K2 Telephone Box celebrates its 100th anniversary, the new LEGO set is inspired by the iconic red and black structure that is a quintessential symbol of London.
The perfect set for display, features an opening door, a light brick in the roof to illuminate the t K2 Telephone Box when pushing down the top and a lamppost with flowerpots and a cobbled street, invoking a sense of nostalgia and an enduring connection to a city that seamlessly blends history with modernity.
Designed by John Cramp, from Leicester, England, as part of the LEGO Ideas programme – whereby fans can submit a design that other fans can then vote to be made into a real LEGO set. In a lovely twist that brings the set right up to date, the design also allows includes a stand for your mobile phone.
Talking about the new set, Michael Smy, Head of Street at BT Group said; “The K2 red phone box is seen as a British cultural icon throughout the world, and we’re delighted that the LEGO Group are celebrating the 100th anniversary of its design with this model. Fast forward to today and whilst communications have rapidly evolved, the iconic K2 continues to play a part in communities through BT’s Adopt a Kiosk scheme. As we continue to build the next generation of communication networks, we’re proud that more than 7,200 phone boxes have already been adopted across the UK, repurposed into mini libraries and life-saving defibrillators, among others.”
The LEGO® Ideas Red London Telephone Box set is available for LEGO Insiders from 1st February 2024 at www.LEGO.com/phone-box and LEGO Stores, and for all from 4th February 2024 priced at €114.99 / £99.99 / $114.99.
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