New DUPLO PEPPA PIG Sets Revealed

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We don't tend to cover Duplo here as we focus more on the teen+ type sets, but Peppa Pig is a huge license for LEGO and incredibly popular. We're sure tons of AFOLs may...

LEGO Ideas Dungeons & Dragons Launch Date Revealed

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LEGO has teased the upcoming Dungeons & Dragons set or series from LEGO Ideas twice in the last week via the Tweets (eXes?) below, and it's pretty cool. Now they've given us a dedicated...

The LEGO Group delivered topline growth and outpaced the market in 2023

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Hey LEGO enthusiasts! Gather 'round because we've got some brick-tastic news from the colorful world of BILLUND, DENMARK. The LEGO Group just dropped their 2023 earnings report, and spoiler alert: it's a rollercoaster of...

LEGO Announces 3 New Super Mario Sets For August Release

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LEGO® Super Mario™ Battle with Roy at Peach's Castle (71435)This set features 738 pieces and will cost US folks $64.99. It'll include a LEGO Super Mario first - a Roy figure, along with a...

Watch the LEGO Mar10 Day Announcement

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March 10 is the official Mar10 day - March 10 - Mar 10 - Mario! Get it?LEGO took the opportunity to have a fun live stream that was then captured and shared on YouTube...

LEGO Super Mario Universe Introduced New Sets To Celebrate MAR10 Day

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Alongside the product reveals for new sets coming in August and LEGO designer interviews, the LEGO Group gave fans a sneak peek of LEGO Super Mario: Mario Kart, coming in 2025. To catch up,...

Batman: The Animated Series Gets A Ton Of Love In New Skyline Art

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Celebrate 85 Years of Batman With the New LEGO DC Batman Gotham City Skyline Set7th March 2024: Today the LEGO Group, in collaboration with Warner Bros. Discovery Global Consumer Products and DC, unveils the LEGO®...

LEGO Explores Sustainability Options For Bricks

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No brick left unturned to deliver renewable and recycled raw materials to make long-lasting, durable, safe LEGO bricksAnnual spend on environmental initiatives doubles by 2025 compared to 2023Increased use of the mass balance principle...

LEGO Helps Girls Fight The Pressure of Perfection and Language Bias

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A new global study from the LEGO Group reveals girls feel intense pressure to be perfect and believe adults give boys more recognition for their creative work, with parents saying this trend continues into...

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