Every year, about 140 people are selected to participate in a truly unique event – The Inside LEGO Tour. It’s a 2 day event in Billund, Denmark during which participants “…are invited inside Ole Kirk Kristiansen’s original house, featuring an extraordinary exhibition of LEGO sets and models that date back to 1934. You will meet LEGO employees and especially LEGO designers, who will introduce you to their daily work at the LEGO Group, and you will take part in a unique building experience together with LEGO designers. Part of the LEGO Inside Tour consists of a factory tour, where you can see how LEGO bricks are produced. LEGO Inside Tour also stops at the LEGO staff shop.”
The tour cost DKK 14,500 ($2100 USD) (not including travel and lodging beyond the tour dates) this year and now the final participants have completed their tours, which officially lifts the veil of secrecy from the super exclusive set presented as a gift to all particpants. The set is a “… unique gift exclusively produced in close cooperation with Kjeld Kirk Kristiansen especially for this year’s LEGO Inside Tour participants.”
This year’s set is LEGO Truck Show (4000022). Several participants have written articles about the experience, so I invite you to visit those to learn more about this event and what cool behind the scenes information they learned.
Some of these are not in English, so using Google Chrome might be your best option for automatic translating. Of course, you may just want to look at the pictures.
- Daniel & Oriel on YouTube
- LCC Blog by Sophie
- Bjorn on PromoBricks
- Bjorn’s personal blog (Very detailed)