I held off on this a couple of days so as not to just post one Star Wars story after another, but here we are. The image below represents the packaging style for all Rogue One products, not just LEGO, but all products from figures and spaceships to books and music possibly.
Yes, people are actually excited about the generic box style for Star Wars products, although it’s a bit beyond me. In this case, following the trailer, we get a hint at what some important elements may be. The Shadow Troopers and AT-ATs being displayed fairly prominently suggest they play a big part in the story, and they sure made an impact in the trailer. Of course, they could just be included because they’re cool to look at.