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Billund, Denmark, February 1 2024: Today, the LEGO Group is revealing new products as part of a large celebration of the exciting world of racing, that sees the company partnering with a variety of iconic car and racing brands including BMW, McLaren Racing & Senna brand, and Mercedes-AMG PETRONAS Formula 1 Team, to bring incredible vehicles to its different themes.
With the new range of vehicles, the company aims to celebrate fans’ passion for racing and create exciting play experiences for families to enjoy together, as they recreate some of the most iconic cars of the industry.
Launching on March 1st will be two LEGO Speed Champions sets created in collaboration with partners at McLaren Racing and BMW, two LEGO Technic cars from Mercedes-AMG PETRONAS Formula 1 Team, one LEGO Icons car from McLaren and the Senna brand as well as two new racing inspired cars from LEGO City.
“Play is a great way for families to bond over shared passions,” says Niels Henrik Horsted, Head of Product at the LEGO Group. “Coming together with a group of partners to create a variety of play experiences for families out there is a great opportunity for the LEGO Group, and we have created vehicles for both adults and kids, so they can enjoy a shared play experience together, as they build. We might all have different cars we prefer, different championships or competitions we like, different racing teams we cheer on, but what unites us is our shared love of exciting racing and incredible cars!”
LEGO ICONS has recreated one of the most successful F1 cars of all time, the 1988 McLaren MP4/4. Developed in collaboration with McLaren Racing and the Senna brand, the LEGO ICONS McLaren MP4/4 & Ayrton Senna has accurate detailing and realistic functions. The product includes working steering, rod suspension, an adjustable rear wing, slick tires, mirrors, a gearshift and a detailed turbocharged V6 engine, and a display stand for the car and Ayrton Senna minifigure.
Included in the new range is even the same car in two different versions, for different recommended ages. So now, families can bond over a great building experience with the LEGO Technic Mercedes-AMG F1 W14 E Performance for adults ages 18+ and the pull-back version for kids ages 7+. The 1:8 scale model for adults features authentic livery details, a working V6 engine with moving pistons fans can explore up close when removing the engine cover, an opening wing, individual suspension, functioning steering and slick tires. The pull-back version for kids offers both an authentic look and great action-packed play, as kids can recreate their favourite racing moments.
LEGO Speed Champions 2023 McLaren Formula 1 Race Car for kids ages 9+ gives young fans the opportunity to experience the black-and-papaya livery as well as iconic design details from the real-life race car coming to life as they build. The LEGO Technic McLaren Formula 1 Race Car which launched in 2022 remains in the LEGO Group’s portfolio, so families can share a fun building experience together.
The LEGO Speed Champions BMW M4 GT3 & BMW M Hybrid V8 Race Cars pack features two models as well as two LEGO minifigure drivers. Fans aged 9+ can enjoy the double-pack and put the cars to the test racing against each other once the build is finished. Each of the race cars is packed with authentic details highlighting the iconic German car maker’s style and high performance.
LEGO City introduces two new racing inspired sets for kids ages 4+ the LEGO City Green Race Car including driver and photographer, sporty tires, and a cool rear spoiler. The LEGO City Race Car and Car Carrier Truck which includes a race car with sleek ‘slammed-wide’ design with lowered suspension and flared fenders for ultimate handling and traction as well as a transporter with loading ramp and two minifigure drivers.
The new LEGO sets celebrating racing passion are available from March 1st, 2024, via LEGO stores, www.lego.com and from select leading retailers around the world.
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