LEGO® Friends Heartlake Zone: Where Creativity, Diversity, and Friendship Come to Life!

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Hey there LEGO enthusiasts! We’ve got some exciting news to share with you today. Our friends at Gameloft and the LEGO Group have teamed up to bring us a brand new, fun-filled, and immersive experience called the LEGO® Friends ‘Heartlake Friendship Zone’. And guess what? It’s absolutely free and accessible on both mobile and desktop!

In this vibrant virtual world, kids (and their parents or caretakers) can create their very own avatars. With a wide range of skin tones, eye colors, hairstyles, facial expressions, and even personalization options like vitiligo, there are over 6,000 unique combinations to choose from. It’s all about celebrating diversity and creativity!

Once you’ve created your avatar, you can explore a digital version of Heartlake City. Interact with other players using emojis and pre-set dialogues, embark on quests, and complete mini-games. You’ll also get to meet the eight new LEGO Friends characters, including Zac, Nova, and Autumn. They’ll be there to welcome you and act as your encouraging friends throughout your journey.

The Heartlake Friendship Zone is more than just a game. It’s a safe and secure environment where kids can continue their friendships and make new ones, even when they can’t meet in person. It’s a testament to how kids have adapted to the digital world, and it offers them a chance to engage with others while learning about friendship.

The LEGO Group has always been committed to creating experiences that reflect the diversity and inclusivity of the real world. With the launch of the Heartlake Friendship Zone, they’re taking this commitment to the next level. Kids can interact with a host of new characters that they can relate to, and connect with each other in a fun and safe environment.

So, are you ready to step into the Heartlake Friendship Zone? It’s a place where friendships are formed, adventures are had, and creativity is celebrated. We can’t wait to see you there!

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