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Hey there, LEGO lovers! Grab a cup of coffee and settle down because we have some big news that will have your imagination kicking into overdrive.
Imagine this: world-renowned soccer players Megan Rapinoe, Yuki Nagasato, Sam Kerr, and Asisat Oshoala kicking, passing, and scoring goals not on a traditional football field but in a colorful, vivid world of LEGO. Yes, you read that right! These amazing football superstars are joining forces with LEGO Group to smash stereotypes and celebrate the boundless potential of girls, both on and off the football pitch.
In a move that’s bound to have AFOLs (Adult Fans of LEGO) and football aficionados on the edge of their seats, LEGO has just launched their inspiring “Play Unstoppable” campaign. This groundbreaking initiative is a rallying cry against typical gender biases, designed to spark creativity and encourage girls everywhere to chase their dreams, unencumbered by society’s limiting preconceptions.
You might be wondering why LEGO is suddenly bringing football into the mix. Well, they’ve done their homework. Research commissioned by LEGO showed that 82% of girls believe it’s totally cool for girls to play football and boys to practice ballet. Compare this to 71% of boys, and it’s clear that girls are leading the charge against gender norms. LEGO’s response? A high-five and a “You go, girls!”
But, you might ask, where do our favorite female footballers fit into all this? Well, these unstoppable ladies are stepping out of the stadium and onto the LEGO scene as part of the new LEGO® Icons of Play set. This captivating set showcases these pioneering players as LEGO minifigures, encouraging young girls (and boys, too!) to champion diversity and to play without boundaries.
LEGO has gone the extra mile in this campaign. They’re not just launching a new product line – they’re actually creating physical spaces for girls to play freely. They’re partnering with the U.S. Soccer Foundation to establish three mini-football pitches across the U.S. and Football Australia to challenge gender stereotypes and advocate for “unstoppable play”.
And the pièce de résistance? The LEGO® Icons of Play set (40634). This set, teeming with 899 pieces, features a vibrant football stadium, complete with a cheering crowd, a referee, a coach, and, of course, our four football heroes. You can even keep score on a movable scoreboard, and there’s a VAR station to ensure all the in-play decisions are correct. It’s a mini football universe, and it’s all waiting for you to build and bring to life!
To complement this exciting new product launch, LEGO is releasing a short film titled “Play Moves Us”. It’s a tribute to the power and potential that bubbles to the surface when girls are given the freedom to play and explore their passions without constraints. It’s a beautiful, moving piece that will be hosted on LEGO’s official website.
Wrapping up, LEGO’s new Play Unstoppable campaign is a celebration of girls who are daring to dream, create, and play without limits. The LEGO Icons of Play set launches on June 6th, so mark your calendars! You can find it at LEGO.com/icons-of-play and LEGO stores worldwide.
So gear up, LEGO fans! It’s time to join Megan, Yuki, Sam, and Asisat in a world where girls can truly play unstoppable. And remember, whether you’re building a castle, a spaceship, or a football stadium, in the world of LEGO, the only limit is your imagination!
About the Players
Megan Rapinoe is a two-time World Cup champion and Olympic gold medalist. A vocal leader on and off the pitch, Megan helped lead the USWNT to the 2019 Women’s World Cup Championship, scoring some of the biggest goals of the tournament. Megan took home the tournament’s two top honors – the Golden Boot for top scorer and the Golden Ball for the best player in the tournament. She is also a New York Times bestselling author, one of Time’s 100 Most Influential People and Presidential Medal of Freedom award recipient.
Yuki Nagasato plays for the Japan women’s national team and is a midfielder for the Chicago Red Stars, USA. She is also the first female footballer to play for the first team of a Japanese men’s club. Yuki was part of the Japan’s winning 2011 Women’s World Cup team, also competing in the 2007 and 2015 tournaments, and was part of the squad for the 2008 and 2012 Summer Olympics. As well as being a star on the pitch, Yuki is also a talented drummer, actor, model and artist.
Sam Kerr plays for the Australia women’s national team and is a striker for Chelsea F.C, UK. She made her national debut at 15 years of age and went on to be named the team’s captain in 2019 – a position she holds today. She scored five goals at the 2019 World Cup and was a finalist for the Best Women’s Player at the 2019 FIFA Football Awards as well as being a Ballon d’Or nominee. Sam is also the author of the “Kicking Goals” children’s book series.
Asisat Oshoala plays for the Nigeria women’s national team and is a striker for FC Barcelona, Spain. She is one of the best players in the world and has been chosen as African Player of the Year on five occasions (2019, 2014, 2016, 2017 and 2022). In 2014 she won the Ballon d’Or and the Golden Shoe at the U20 World Cup, she was also named BBC Women’s Footballer of the Year in 2015 and was a Ballon d’Or nominee in 2021. Last year, Asisat launched the Asisat Oshoala Academy’ (AOA) in Lagos as part of her mission to provide access to sport and education for young girls in her community.
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