LEGO and SEGA Collaborate Once Again to Launch Exciting New Sonic the Hedgehog Product Range

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Hey guys, guess what?! The LEGO Group and SEGA have teamed up to create an awesome new product range based on Sonic the Hedgehog! You can now bring your favorite Sonic characters and environments to life in brick form with the brand new ‘Sonic the Hedgehog’ LEGO product range. How cool is that?

This collaboration has resulted in four sets of different sizes and complexity. You can build Sonic, Tails, Amy, and Dr. Eggman, and create beloved levels including Sonic’s Speed Sphere, Tails’s Workshop and Tornado Plane, Amy’s Animal Rescue Island, and the iconic Green Hill Zone. These sets will be available in August 2023 at authorized retailers.

According to Ivo Gerscovich, Chief Business & Brand Officer at SEGA of America, this partnership will provide fans with an unforgettable experience that they will cherish for years to come. Fans of all ages can use their imagination to play out their favorite Sonic moments, and create their own unique courses, combine sets and invent new storylines. How awesome is that?!

With new toy accessories, you can role-play as Sonic, his famous friends, hang out at the DJ deck, repair the Tornado plane and more fun activities. This new Sonic product range from SEGA and the LEGO Group furthers the collaborative efforts between these global companies, following the highly successful LEGO Ideas Sonic the Hedgehog Green Hill Zone set, released in 2021.

Frédéric Roland Andre, Designer at the LEGO Group, is especially proud of the Speed Sphere, which was quite a challenge to create an action-packed set that would allow Sonic to speed up and interact with each course. The sets offer an entirely new, action-packed play experience, and he can’t wait for fans to see them!

So, mark your calendars because the LEGO Sonic The Hedgehog sets will be available from August 1st, 2023, on www.LEGO.com and in LEGO stores. Follow Sonic on Twitter, Instagram, Facebook, subscribe to the Twitch channel and the YouTube channel to stay current on Sonic the Hedgehog news. Don’t forget to visit the SEGA e-shop at shop.sega.com for products for the ultimate SEGA fan. Let’s roll!

LEGO® Sonic the HedgehogTM Sonic’s Speed Sphere Challenge (76990)
o Ages: 7+
o Pieces: 292
o Measurements: The speed sphere launcher measures over 1.5 in. (4 cm) high, 5.5 in. (14 cm) wide and 2 in. (5 cm) deep
o 3 characters and accessories – The set comes with Sonic the Hedgehog, the iconic Moto bug Badnik, Sonic’s Flicky friend and lots of accessories for role play
o Price: 29,99 EUR / 34,99 USD / 24,99 GBP


• LEGO® Sonic the HedgehogTM Tails’s Workshop and Tornado Plane (76991)
o Ages: 6+
o Pieces: 376
o Measurements: The workshop measures over 3.5 in. (9 cm) high, 5 in. (12 cm) wide and 3.5 in. (9 cm) deep
o 4 characters and accessories – This action playset comes with characters Sonic, Tails, a Clucky, Buzz Bomber and lots of toy accessories for role play
o Price: 42,99 EUR / 39,99 USD / 37,99 GBP


• LEGO® Sonic the HedgehogTM Amy’s Animal Rescue Island (76992)
o Ages: 7+
o Pieces: 388
o Measurements: The island measures over 5 in. (12 cm) high, 9.5 in. (24 cm) wide and 6.5 in. (17 cm) deep
o 6 characters and accessories – The set comes with characters Amy, Tails, Crabmeat, Picky, Pocky and a Flicky, plus accessories for creative play
o Price: 52,99 EUR / 49,99 USD / 46,99 GBP


• LEGO® Sonic the HedgehogTM Sonic’s Green Hill Zone Loop Challenge (76994)
o Ages: 8+
o Pieces: 802
o Measurements: The primary track assembly with loop measures over 8 in. (21 cm) high, 14.5 in. (37 cm) wide and 7.5 in. (19 cm) deep
o 9 characters and accessories – The set comes with Sonic, Amy, a Flicky, Becky, Pocky, Pecky, Dr. Eggman, plus Badniks Chopper and Newtron and lots of toy accessories for role play
o Price: 104,99 EUR / 99,99 USD / 94,99 GBP


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