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New Beats from The LEGO Group and Universal Music Group as they add to the LEGO® VIDIYO™ line-up
Unlock countless creative possibilities with new Stage Models, BeatBoxes and a range of Bandmates
Billund, April 27th, 2021: Today, the LEGO Group and Universal Music Group (UMG) unveiled eight exciting new products for LEGO® VIDIYO™, including two BeatBoxes, twelve Bandmates, and five unique Stage Models. These new products bring even more play to the LEGO VIDIYO world, by increasing variety with new musical genres, special effects, and stage settings to serve as new fun backgrounds for their music videos.
Launched in January 2021, LEGO® VIDIYO™ is a playful music video maker experience designed to help children unleash their creativity. A brand-new AR enabled play theme that allows children to dream big by directing, producing and sharing their own music videos, using tracks from UMG’s unrivalled artists across the globe.
Brick-built Stage Models
Adding to the excitement of today’s announcement are five stage models that accompany various BeatBox genres: a Candy Castle Stage, Robo HipHop Car, K-Pawp Concert, Punk Pirate Ship and last but not least The Boombox that opens up to reveal a stage setup that’s perfect for flashy performances and on-the-go fun as any classic boombox. Each stage Model not only gives kids a brick built background but unlocks exciting digital backgrounds and speakers that you can customise in your music videos’
Speaking about these sets, LEGO Design Manager Ross Christopher Haynes says: “We’re thrilled to be unveiling these fantastic stage models as part of the LEGO VIDIYO line-up because they demonstrate the harmony between physical LEGO building and digital play. Not only are they fun to build and play with, with the minifigure band members, but they also serve as ideal backgrounds to add extra flair to kids’ videos!”
Exciting new BeatBoxes
With this second drop, fans are introduced to two new BeatBoxes – Metal Dragon and Folk Fairy – each of which contains a minifigure representing the musical genre, a scanning-stage, two special BeatBits (which are unique to the specific BeatBox) and 14 randomly-assigned BeatBits.
Not only can children create exciting new music videos with the new BeatBoxes, but they can also add the characters into their existing bands or create new bands with any combination of characters from the eight BeatBoxes – who says you can’t have a Monster Metal band with a Pirate Punk guitarist and Fairy Folk singers? Everything is possible with a little imagination, and the new BeatBoxes open up even more opportunities to get creative with a wider range of outfits and styling, album covers, audio-visual effects, and dance moves!
Also joining the line-up are twelve fun and funky new Bandmates, each of which comes with one unique BeatBit as well as two randomly selected BeatBits. Each BeatBit offers a new way for kids to customize their videos by adding surprising and unique twists – from Alien Plants to Acoustic Guitar sounds and even some Dancing Flamingos. The possibilities are endless, and no two videos will end up the same!
With the addition of these Stage Models, BeatBoxes and Bandmates there are now 134 unique BeatBit effects that kids can add to their collection in order to make the most epic music videos they can imagine and dream up.
The full list of BeatBoxes, Bandmates, and Stage Models introduced to the world today include:
- 43108 Bandmates (4.99 EUR/USD)
- 43109 Metal Dragon BeatBox (19.99 EUR/USD)
- 43110 Folk Fairy BeatBox (19.99 EUR/USD)
- 43111 Candy Castle Stage (29.99 EUR/USD)
- 43112 Robo HipHop Car (29.99 EUR/USD)
- 43113 K-Pawp Concert (49.99 EUR/USD)
- 43114 Punk Pirate Ship (59.99 EUR/USD)
- 43115 The Boombox (99.99 EUR/USD)
The newly introduced BeatBoxes, and Stage Models will be available from June 1st globally except the United States, where they will be available from August 1st. The new Bandmates will be available from October 1st globally.
LEGO VIDIYO pulls together physical LEGO® elements, music tracks and augmented reality to expand children’s creativity through play and music. Each product is designed to be played with alongside the free VIDIYO app, giving kids the tools to direct, produce and star in their own music videos. The initial launch offered six BeatBoxes covering a range of musical genres and 12 Bandmates with a variety of BeatBit effects. This latest product news introduces even more opportunities for kids to unlock their creativity with VIDIYO’s totally interchangeable system that now boasts a total of eight unique BeatBoxes, 18 Bandmates and 46 unique VIDIYO characters that kids can bring to life with the smashing selection of 134 BeatBit effects – Horse Carousel, Monster Organ, Magic Spell and Trapped in Jelly to name just some of the new BeatBits.
In February, Universal Music Group’s Astralwerks label and the LEGO Group teamed up to introduce L.L.A.M.A to the world. L.L.A.M.A, whose name is an acronym for Love, Laughter And Music Always, is the first artist to release a song via VIDIYO, the infectious “Shake,” which features three-time GRAMMY® winner NE-YO and newcomer Carmen DeLeon.
Along with the new products being announced today, UMG continuously updates and adds tracks, featuring its unrivalled artists across the globe, to the VIDIYO app. Each song has been programmed to work intuitively with all the BeatBits ensuring they link harmoniously, including special music effects that match the beat of the track, giving children an incredible level of creative audio customization.
It has been a busy spring for L.L.A.M.A, having featured on Spotify’s ‘New Music Friday’ in 20 countries and Apple’s ‘New Music Daily’ in 41 countries and appeared in Rolling Stone, Paper Mag and People, the DJ followed up with his television debut on both The Voice in the UK and Nickelodeon’s Teen Choice Awards in the US. He finished the month dancing on the steps of the Sydney Opera House with INXS and Baker Boy, filming a video for the band’s global hit single, “New Sensation.”
To read more about the new products, please visit: www.LEGO.com/vidiyo
How LEGO VIDIYO works
Making a VIDIYO creation is easy – download the app, choose the music, scan the LEGO minifigures and BeatBits and see them brought to life through augmented reality, choosing between three different sizes – Mini (4cm), Medium (1.2m) and Mega (5m) for truly dynamic creations. Finally, record your masterpiece and activate the selected BeatBits for an incredible 60-second performance, which can be saved locally in-app to show your friends and family, or trimmed and shared on a fully-moderated, kid-safe social feed!
LEGO VIDIYO is aimed at children aged 7 – 10 and provides a safe universe where they can traverse the worlds of physical and digital play. As LEGO VIDIYO requires verified parental consent – along with anonymity – and with external moderation of all content uploaded to the App feed, parents can be reassured their child is unleashing their creativity while staying safe online.
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