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NEW YORK, Oct. 29, 2020 /PRNewswire/ –From educational toys that make at-home learning fun, to creative crafts, board games, and innovative toys the whole family can enjoy together, the 2021 Toy of the Year (TOTY) Award finalists announced today by The Toy Association are sure to top wish lists this holiday season. Known as the “Oscars” of the toy industry, the TOTY Awards program recognizes the top playthings on the market and is a vital fundraiser for The Toy Foundation, which delivers the magic of play to millions of children in vulnerable situations.
The 117 finalists were announced this morning by a group of well-known online influencers. Play-lovers can now visit www.ToyAwards.org to vote for their favorite playthings in each of the 16 categories, browse toys, and download shopping lists for the holidays. Voting will close January 5, 2021. Consumers can also head over to @GeniusofPlay on Facebook to enter for a chance to win incredible TOTY prize packages.
“Throughout history, the toy community has demonstrated a remarkable ability to inspire generations of play, in both good times and bad. During the pandemic, we have witnessed firsthand just how important toys are in bringing fun, laughter, and learning into the home,” said Steve Pasierb, president & CEO of The Toy Association. “This year’s TOTY finalists, carefully reviewed by a panel of expert judges, truly represent the creative spirit of the North American toy industry and our members, as well as the critical role toys play in bringing joy to kids and adults alike. It is a great honor to unveil the incredible slate of finalists today!“
Winners in each category, as well as the coveted overall “Toy of the Year” winner and “People’s Choice” honoree (based solely on consumer votes), will be announced at the virtual TOTY Awards gala on Friday, February 12, 2021. The celebration will include the induction of four industry trailblazers into the esteemed Toy Industry Hall of Fame and shine a spotlight on the inspiring philanthropic work of the toy industry and The Toy Foundation.
Collectible Of The Year Nomination:
LEGO Super Mario Character Packs by LEGO
LEGO Super Mario Fans can collect & activate unique characters from the Super Mario Universe. Ten collectible toy character packs (including a unique scan element) are designed to be used with the Adventures with Mario Starter Course and other level Expansion sets to enhance kids’ gameplay experience/build a collection for display.
Construction Toy Of The Year Nominations:
LEGO Friends Rescue Mission Boat by LEGO
Ultimate sea life rescue building kit for kids who love adventure, caring for animals, and the environment! The activity-packed, highly equipped 3-level boat, heart shaped island, and underwater coral scene allows kids to create endless play scenarios and explore saving sea creatures from harm.
LEGO Star Wars The Razor Crest by LEGO
A challenging build for ages 10 and up, this 1,023-piece starship construction kit includes five collectible LEGO Star Wars characters, including new-for-August-2020 The Mandalorian and the Child LEGO minifigures.
Vehicle Toy Of The Year:
LEGO Technic Lamborghini Sian by LEGO
Lamborghini’s have occupied the hearts & bedroom walls of car enthusiasts for ages, now you can build the details of its latest masterpiece with the LEGO Technic Lamborghini Sian.This set include a V12 Engine with moving pistons,scissor doors, working 8-speed transmission, retractable spoiler, and many details of the actual car.
Specialty Toy Of The Year:
LEGO Ideas Grand Piano by LEGO
How do you get to Carnegie Hall? Build, build, build then practice, practice, practice! The LEGO Ideas Grand Piano is a fan-designed functional piano complete with movable keys, hammers, and strings and can be connected to a smartphone to become a playable piano!
Playset Toy Of The Year:
Players will love the flipping, shaking and balancing challenges as LEGO Mario takes on his iconic enemy, Bowser, in Bowser’s Castle Boss Battle Expansion Set. Kids can play out their ultimate Boss Battle as the culmination to their LEGO Super Mario experience.
Innovative Toy Of The Year:
Kids can team up with their favorite character in the real world, LEGO Mario comes alive!LEGO® Super Mario™ Adventures with Mario Starter Course set features a LEGO Mario™ figure that gives instant expressive responses via the LCD screens +speaker adding sound response and voice and music from the video games.
Preschool Toy Of The Year:
LEGO DUPLO Modular Playhouse by LEGO
Kids love playing house and pretending to be mom and dad, and with this easy-to-build DUPLO Modular Playhouse, you can join in the fun too! With the help of a family of DUPLO characters tots can build their own house and tell stories lots of fun accessories!
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