Billund, Denmark, 1st December 2024: Today, the LEGO Group and Oracle Red Bull Racing reveals a new brick-built race car for builders aged 18+. With the LEGO Technic ™ Oracle Red Bull Racing RB20 F1® Car, fans will get to assemble one of the most successful contemporary cars of racing. The set is available for pre-order today in select regions, launching on 1st March 2025.
The LEGO Technic™ Oracle Red Bull Racing RB20 F1® Car, measuring in at over 25 in. (55 cm), is a statement for any mega fan of the team. The authentic livery, Pirelli printed tires and aerodynamic features, faithfully recreated using LEGO Technic pieces, are the perfect embodiment of the championship winning car. It features a 2-speed gearbox and powerful V6 engine with moving pistons and the spinning MGU-H unit.
The LEGO Technic Oracle RB Racing RB20 F1® Car will be available from 1st March 2025, from LEGO.com/Red-Bull and LEGO Stores.
Billund, Denmark, 21st November 2024: Today, the LEGO Group and Scuderia Ferrari reveals a new brick-built race car for builders aged 18+. The LEGO® Technic™ Ferrari SF-24 F1® Car gives fans an opportunity to get hands-on to assemble one of the most legendary Ferrari cars in intricate detail. The set is available for pre-order today in select regions, launching on 1st of March 2025.
The LEGO Technic Ferrari SF-24 F1® Car is a set worthy of the iconic Formula 1 team. The intricate aerodynamic details, such as an opening DRS, Pirelli printed slick tires and a V6 engine with a spinning MGU-H, let builders imagine the thrill of a last-lap showdown before placing the set on display. The set features key functions such as front & back suspension, with a 2 speed gearbox which offers an in-depth view of the mechanics of one of the fastest cars on the grid. With 1,361-pieces, the set will provide fans with the unique experience of building one of the most instantly recognizable race cars ever.
The LEGO Technic Scuderia Ferrari SF-24 F1® Car will be available from 1st March 2025, with pre-order starting today in select regions.
Price: $229.99 USD
Channel the thrill of the racetrack as you build your own F1 model car with this LEGO® Technic™ Ferrari SF-24 F1 Car model kit (42207) for adults. This set makes a great gift idea for motorsport fans, offering an immersive building project as you assemble the realistic functions of this 1:8 scale F1 model car.
Develop new engineering skills as you build details like the steering, 2-speed gearbox and printed tires. Enter the DRS zone by adjusting the spoiler up and down, then remove the engine cover to examine the V6 engine with spinning MGU-H. Imagine the thrill of a last-lap showdown before placing your model on display in tribute to your passion for F1.
Build your dream garage with the collection of LEGO Technic vehicle sets for adults(each sold separately). Enjoy an intuitive building experience with the LEGO Builder app, where you can zoom in and rotate your model in 3D, track your progress and save all your sets in one place.
F1 car model kit for adults – Take pole position with this LEGO® Technic™ Ferrari SF-24 F1 Car model kit for adults, which is packed with features to delight F1 fans
An F1 model car with true-to-life features – Recreate the excitement of the F1season as you explore the car’s realistic functions, including suspension, steering and an adjustable spoiler
Detailed engine and gearbox – Remove the engine cover to explore the LEGO® Technic™ car’s 2-speed gearbox and the V6 engine with its spinning MGU-H
Display with pride – This 1:8 scale model of the Ferrari SF-24 F1 Car makes a great display piece for any room or office, celebrating your passion for F1
A LEGO® Technic™ car for F1 fans – This set makes a gift idea for adult F1 fans who enjoy challenging projects, or a treat for yourself if you want to build your own F1 car
Immerse yourself – Enjoy every step of your build with the LEGO® Builder app, which lets you zoom and rotate your model in 3D, track your progress and save all your sets in one place
LEGO® builds for adults – Explore engineering concepts and enjoy a relaxing building project with the collection of LEGO Technic™ vehicle sets for adults, sold separately
Measurements – A 1,362-piece set with a LEGO® F1 car measuring over 5 in. (13 cm) high, 24 in. (61 cm) long and 9.5 in. (24 cm) wide
Billund, Denmark, 21st November 2024: Today, the LEGO Group and Williams Racing, reveals a new brick-built icon for builders aged 18+. With the LEGO® Icons Williams Racing FW14B & Nigel Mansell fans get to build one of the most legendary Formula 1® cars in history and the build also includes the Championship-winning driver straight from the racetrack. The set is available for pre-order today in select regions, launching on 1st March 2025.
The LEGO Icons Williams Racing FW14B & Nigel Mansell brings one of the most technologically advanced cars and its legendary driver into the living rooms of adult fans of both racing and building. The 799-piece set features intricate details such as working steering, wide rear slick tires with Goodyear logo and a detailed replica of the engine, which propelled Nigel Mansell to the 1992 Formula 1® World Championship as he won nine of the 16 races that season.
The LEGO Icons Williams Racing FW14B & Nigel Mansell will be available from 1st March 2025, with pre-order starting today in select regions.
All products will be available from www.LEGO.com and in LEGO Stores worldwide.
LEGO® Icons Williams Racing FW14B & Nigel Mansell
799 Pieces – $79.99 USD
Hail the history of F1® innovation with the LEGO® Icons Williams Racing FW14B & Nigel Mansell (10353) home and office desk decor model building kit for adults. Craft a replica of the legendary F1 race car that propelled Nigel Mansell to victory in the 1992 Formula 1® World Championship. Complete with a Nigel Mansell minifigure, this premium display model makes a captivating centerpiece and a great holiday or birthday gift for fans of F1.
The LEGO Icons Williams FW14B features working steering, w ide rear slick tires with printed Goodyear lettering and a detailed engine, plus a display stand with vehicle details and stats. The Nigel Mansell minifigure comes with a helmet and a podium-style display stand featuring a photo and a quote from the legendary driver.
For almost 50 years, Williams Racing has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship. With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name. Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors’ Championships, in association with Cosworth, Honda and Renault. Its roll call of drivers is legendary, with its seven Drivers’ Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve. The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid.
As technology becomes an integral part of childhood, the importance of designing digital experiences that promote well-being has never been greater. Recognizing this need, UNICEF and the LEGO Group have introduced the RITEC Design Toolbox, a groundbreaking resource to guide game developers in creating digital play for children’s well-being. Backed by extensive research involving over 750 children worldwide, this initiative aims to ensure that digital games foster creativity, safety, and emotional growth while addressing parents’ concerns.
The LEGO Group joins UNICEF in launching design toolbox to empower digital games industry to champion children’s well-being in digital play
Children’s needs and voices have historically been overlooked in the online world, despite technology playing a growing role in their formative years.
Research led by UNICEF with over 750 children around the world demonstrates that digital play can provide positive and measurable contributions to children’s well-being.
New design toolbox offers free comprehensive resources and practical information for the gaming industry on how to design digital play experiences with children’s well-being in mind.
Toolbox was created through the Responsible Innovation in Technology for Children (RITEC) project co-founded by UNICEF and the LEGO Group and funded by the LEGO Foundation.
BILLUND, Denmark, November 19, 2024: The LEGO Group today joined UNICEF to launch a new toolbox which will support game designers to embrace children’s well-being in their work whilst also responding to parents and caregivers’ concerns about their children’s digital gaming. The Responsible Innovation in Technology for Children (RITEC) Design Toolbox is a powerful new resource dedicated to fostering the well-being of children engaging in digital play and ensuring safe and enriching digital experiences for them.
The online world is an area in which children’s needs and voices have historically been absent, despite the increasing presence of technology in children’s formative years – from how they play and learn, access information, build friendships and more. The LEGO Group and UNICEF recognize the importance of designing digital games to be playful and enhance children’s well-being. With the launch of the RITEC Design Toolbox, the LEGO Group and UNICEF are calling on businesses and game developers to put children at the centre of digital design.
Anna Rafferty, Senior Vice President of Digital Consumer Engagement, the LEGO Group said: “While the online world offers endless possibilities for children, we understand that it can also raise concerns for parents. In an era where children are increasingly engaging with digital technologies, the need for robust guidelines to protect their well-being has never been more important. We know that the digital games industry is grappling with the challenges of understanding how best to design digital technology so that it foster’s children’s well-being. We remain committed to creating safe and enriching digital environments for children and so are pleased that the RITEC Design Toolbox is freely available to everyone. We’re calling on gaming companies and businesses to make this a priority when creating digital play experiences.”
The RITEC Design Toolbox The RITEC Design Toolbox has been developed based on the findings from extensive research led by UNICEF Innocenti – Global Office of Research and Foresight, involving five research institutions and over 750 children globally.
Available here to all game developers, designers and businesses, it is a set of free resources developed by UNICEF with practical advice and information for the gaming industry. It was co-created with digital gaming design teams from around the world and expands on game design features and examples from apps and games identified during the RITEC research. The toolbox is now available for use by design professions including product, visual, UX and research as well as Trust and Safety professionals supporting the design process of online games.
The free resources provide practical tools including:
An interactive card deck of game-design features that can help promote well-being in digital play.
Printable posters for the home/office displaying the framework and visual examples of the guidance.
Quotes and examples from children captured during play experiences.
A shared vocabulary for game designers to discuss both children’s needs and desires for well-being, as well as online gaming features to promote it.
A summary for executives highlighting the business case of designing for well-being.
Design guidelines to ensure that factors important for fostering well-being such as autonomy; competence; emotional regulation; relationships; creativity; identities; diversity, equity & inclusion and safety & security will be an outcome of digital play (as identified by the RITEC 8 framework).
Ida Hyllested, UNICEF Senior Advisor on Child Rights and Business said: “The research led by UNICEF shows that digital play experiences can support children’s well-being, if they are designed right. The RITEC Design Toolbox can make it easier for game designers to implement the findings of this research into their work and to design digital play experiences to support children’s well-being.”
Corinne Brenner, Director of Learning at Killer Snails and who was involved in the RITEC research project said: “While children will definitely benefit from designers and creatives integrating this toolkit into their work, I hope the RITEC-8 work also demonstrates the positive features of digital play to parents, teachers, and adults on the fence. Digital play can be hugely beneficial to children when experiences are well-designed.”
Extensive research in digital play experiences
Earlier this year, UNICEF and the LEGO Group, in collaboration with other partners, unveiled the results of a three-year study by UNICEF which revealed that digital play experiences can contribute to and support the well-being of children if designed well.
The research identified eight child-centric well-being outcomes, including autonomy, creativity, safety & security, and more. Designing for well-being is about allowing children to experience a sense of control, have freedom of choice and experience mastery and feelings of achievement. If designed well, games can also help children to regulate their emotions, feel connected to others, and find joy in creating and exploring as well as acting on new ideas. These types of experiences are vital for children’s well-being and can even support their development.
This research was produced as part the RITEC project, an international collaboration between organisations that believe the design and development of digital technology should support the rights and well-being of children. The project was co-founded by UNICEF and the LEGO Group and is funded by the LEGO Foundation. The research was produced in partnership with Western Sydney University, the University of Sheffield, New York University, City University New York and the Queensland University of Technology.
Machine Hunters Assemble: The LEGO Group Announces LEGO Horizon Adventures Set Following Game Launch
November 18th 2024 – Billund, Denmark: Today, the LEGO Group announced the launch of a new playset based on recently-released video game, LEGO® Horizon Adventures™. This 768-piece set allows LEGO fans to recreate the iconic adventures of Aloy and her loyal ally Varl in physical brick form.
The set sees the duo, armed with their trusty bow and spear capable of producing fire, shock or chill attacks, do battle in jungle surroundings against two fully jointed machines, Shell-Walker and Sawtooth. The Shell-Walker has posable legs and arms, opening claws and a detachable cargo pod and energy shield, while the fully articulated Sawtooth has opening jaws, a swivelling torso and a posable neck, head and legs.
The release of the set follows the launch LEGO® Horizon Adventures™ on 14th November. Co-developed by Guerrilla and Studio Gobo, and published by Sony Interactive Entertainment, LEGO® Horizon Adventures™ is a playful and light-hearted story inspired by the events of the first chapter in the Horizon series.
The game also offers plenty of brick-based fun to be had too. Players will come face-to-face with the game’s awe-inspiring machines – all faithfully recreated in digital LEGO brick form. And if that wasn’t enough, there’s plenty of customisation options for players to explore, including unique LEGO buildings, ornaments and outfits.
“We’re delighted to bring one of gaming’s most beloved franchises to life in both physical and digital LEGO brick form,” said Kate Bryant, Product Lead, Branded Games at the LEGO Group. “We hope this latest set continues to fulfil our commitment to seamless play and empowers our fans to expand on their favourite games in their own, unique way.”
“LEGO® Horizon Adventures™ has brought Aloy and the acclaimed Horizon universe to a new audience and we’ve been very pleased with the title’s launch,” said Roy Postma, Art Director, Guerrilla. “This new set adds to that momentum by enabling players to build on the excitement of the adventures they experience in the game in true LEGO fashion.”
LEGO® Horizon Adventures™ Aloy & Varl vs. Shell-Walker & Sawtooth is available to pre-order from 18th November via LEGO.com/product/Aloy-Varl-vs-Shell-Walker-Sawtooth-77037 and selected retailers around the world. The set will be available to purchase on shelves from 1st March, 2025.
LEGO® Horizon Adventures™ is available to play now across PC, PlayStation, and Nintendo Switch.
The highly anticipated LEGO Botanicals collection 2025 is set to delight both LEGO fans and plant enthusiasts alike, as the LEGO Group unveils a new lineup of stunning floral sets. Officially making LEGO Botanicals its own theme, this collection introduces four fresh designs that allow builders to create lifelike floral arrangements with all the beauty of nature—no green thumb required. Whether you’re looking to add a splash of color to your home or simply enjoy a mindful building experience, the LEGO Botanicals collection 2025 brings creativity and tranquility together in a way that’s perfect for all skill levels.
From the vibrant hues of the Pretty Pink Flower Bouquet to the calming greens of the Lucky Bamboo, each set in the LEGO Botanicals collection 2025 captures a unique aspect of floral design and offers endless opportunities for personalization. With adjustable stems, realistic details, and a mix of flowers and foliage, this collection is designed to bring nature indoors. These sets are perfect for relaxation, self-expression, or gifting, making them a wonderful addition to any builder’s collection. Ready to let your creativity blossom? The LEGO Botanicals theme is here to stay, with even more plant-inspired wonders on the horizon.
LEGO Botanicals collection 2025 Press Release
Billund, 13th November, Denmark: Since its introduction in 2021, the LEGO Botanicals collection has fast become one of the LEGO Group’s most popular product ranges, captivating both builders and plant lovers with its unique blend of creativity and relaxation. These sets offer a fresh experience to building, allowing fans of all ages to create lifelike plants and flowers using LEGO bricks, and in particular appealing to adults looking for mindful, stress-relieving activities.
Today, the LEGO Group has announced LEGO Botanicals will become its own specific theme, titled LEGO Botanicals, accompanied by its own logo and new products to come – announcing four new LEGO Botanicals sets to arrive from early 2025.
The four new sets announced include the LEGO® Botanicals Pretty Pink Flower Bouquet, the LEGO® Botanicals Mini Orchid, the LEGO® Botanicals Lucky Bamboo and LEGO® Botanicals Flower Arrangement.
The LEGO Botanicals range is inspired to complement a range of different plant styles and fan favourites. Whether elegant orchids, vibrant flower bouquets, or something else entirely, there’s options for everyone; and with customisation features available, these sets combine creativity with nature to offer a unique building experience that can appeal to both casual builders and green-thumbed enthusiasts.
LEGO® Botanicals Pretty Pink Flower Bouquet (10342) Budding florists can relax and unwind as they build the LEGO Botanicals Pretty Pink Flower Bouquet (10342). Consisting of 15 flower stems and foliage, including daisies, cornflowers, eucalyptus, elderflowers, roses, ranunculus, cymbidium orchids, a waterlily dahlia and a campanula.
All the stems are adjustable, encouraging builders to create bespoke floral arrangements that they can use as floral home or office decor. For added customisation, the flowers can be arranged with other LEGO bouquets, sold separately, to create a larger, unique floral display.
LEGO® Botanicals Mini Orchid (10343) Builders can let creativity blossom with the LEGO® Botanicals Mini Orchid (10343). The lifelike replica features five orchid flowers in bloom and a few in bud, as well as leaves for extra authenticity.
It also comes with a light terracotta flowerpot that sits on a beautiful wood-effect plinth, making it easy for budding florists to display the LEGO flower proudly as beautiful home or office decor to bring the tranquility of nature into any living or working space.
LEGO® Botanicals Lucky Bamboo (10344) Blooming with details, the LEGO Botanicals Lucky Bamboo (10344) gives nature-lovers the chance to build a piece of plant decor that represents tranquillity and good fortune.
Capturing the serenity of nature, the detailed decorative plant includes three green bamboo stems and pebbles that sits in a plant pot with a wood-effect plinth.
Both the Mini Orchid and Lucky Bamboo complete the Four Gentlemen quartet, alongside the previously-released LEGO® Chrysanthemum (10368) and the LEGO® Plum Blossom (10369) sets.
LEGO® Botanicals Flower Arrangement (10345)
Builders can feel their creativity flourish with the LEGO® Botanicals Flower Arrangement. Blooming with vibrant flowers, including camellia, peonies, hydrangeas, baby’s breath, ranunculus, bouvardia and lilies, the set lets builders embrace their inner florist as they arrange the flowers into a unique display. The Flower Arrangement chalice vase comes with a clever pin system that allows flower enthusiasts to customize the look of the set or mix in other LEGO Botanicals sets, to create a different style.
With 4 in 5 adults saying that doing something creative, manual or active feels more fulfilling as opposed to doing something passive (e.g., watching TV) (80%)*,the LEGO Botanicals collection offers adults a new vehicle for their creativity. Let your mind bloom!
Joining the collection of LEGO Botanicals sets, the LEGO Botanicals Pretty Pink Flower Bouquet, LEGO Botanicals Mini Orchid and LEGO Botanicals Lucky Bamboo will be available to buy on LEGO.com, LEGO Stores and other retailers from January 1st 2025.
The LEGO Botanicals Flower Arrangement will be available to pre-order for LEGO Insiders and in LEGO Stores from January 1st 2025.
With the LEGO Botanicals collection 2025, the LEGO Group continues to merge creativity and nature in a way that appeals to fans of all ages. Each set offers a unique take on floral design, allowing builders to customize their own arrangements and bring the beauty of plants into any space. Perfect for display, relaxation, or as a thoughtful gift, the LEGO Botanicals collection is a refreshing addition that makes building a truly mindful experience. Let your creativity bloom with these stunning new additions!
