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It’s game on for retro fans—the LEGO Icons Game Boy set is officially here! This nostalgia-fueled tribute to Nintendo’s iconic handheld console is a 421-piece build packed with classic ’90s vibes and clever design. With its signature D-pad, cartridge slot, and brick-built screen, the LEGO Icons Game Boy set recreates the beloved original in stunning detail that’s perfect for adult fans of LEGO and vintage tech alike.
Launching October 1, 2025, the LEGO Icons Game Boy set even includes a buildable “Super Mario Land” cartridge and optional sticker packs to customize your console’s look. Whether you’re a lifelong gamer or just love display-worthy builds, this set hits the sweet spot between nostalgia and creativity. Time to press start on the perfect collectible!
Take a Trip Down Memory Lane and Celebrate a Gaming Icon with the LEGO® Game Boy™ Model Building Set
San Diego, United States, July 23th 2025: To celebrate a revolutionary time in video game history, The LEGO Group is bringing a true icon to brick form, the original Game Boy™ system from Nintendo®. At a scale of near 1:1, the LEGO Game Boy model building kit is a testament to a classic era in gaming and with authentic details and much-loved features is a nostalgic throwback to the classic system. The Game Boy model building kit is available now for pre-order and will be available for purchase on the 1st October 2025.
This collectible 421-piece brick-built replica of the original Game Boy handheld game system comes with all the memorable features, the +Control Pad, A and B Buttons, and SELECT and START, alongside other iconic Game Boy details, such as the contrast adjustment and volume dial.
To dial up the nostalgia further, the design features the Game Pak slot and comes with interchangeable, brick-built The Legend of Zelda™: Link’s Awakening and Super Mario Land™ Game Boy Game Paks. Fans will also have the option to display their LEGO Game Boy model with a choice of screens; the classic Nintendo start screen or one from either of the interchangeable Game Paks.
Designed for people who enjoy hands-on creative activities, this is part of a large assortment of LEGO sets for adult designers and with step-by-step instructions newcomers to LEGO building can also enjoy the challenge.
The LEGO® Game Boy™ model building set is available for pre-order from the 24th of July and to purchase from the 1st October 2025 from LEGO stores, LEGO.com and from select leading retailers around the world.
To find out more about the set, visit: www.LEGO.com/product/game-boy-72046
The LEGO Icons Game Boy set isn’t just a fun throwback—it’s a celebration of creativity, nostalgia, and the timeless joy of gaming. Whether you grew up trading Pokémon in the backseat of a car, playing Tetris under the covers with the glow of the Game Boy screen, or just admire iconic design, this build taps into those warm, pixelated memories. It’s a conversation starter, a display piece, and a satisfying project rolled into one compact package.
LEGO has done an incredible job capturing the essence of the original console, right down to the cartridge slot and authentic proportions. With its clever use of bricks and smart design choices, the LEGO Icons Game Boy set is a must-have for both collectors and gamers. As part of the expanding LEGO Icons line, it shows how even the simplest tech of the past can inspire incredible builds today. Game on, brick by brick!
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