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Certainly! The Chinese International Import Expo (CIIE) is an important event that showcases the latest products and innovations from around the world. Held annually in Shanghai, it serves as a platform for businesses to expand their reach in the Chinese market. This year, LEGO, the popular toy company, has taken the opportunity to unveil some exciting new sets to celebrate the upcoming Lunar New Year in 2024.
One way LEGO engages with its fans is through the LEGO Builder App. This interactive mobile application allows users to virtually construct LEGO models and explore different building techniques. It serves as a creative outlet for LEGO enthusiasts and offers a glimpse into upcoming releases. As part of the Lunar New Year collection, LEGO has given its fans a sneak peek of the new sets, showcasing the vibrant aesthetics and cultural significance associated with this festive celebration.
Availability of the Lunar New Year LEGO sets may vary across different regions. In the Asia-Pacific (APAC) region, LEGO enthusiasts can expect to see these sets hitting the shelves as early as December, allowing them to enjoy the festive experience ahead of the Lunar New Year. For LEGO fans outside the APAC region, the sets will be rolled out gradually in 2024, giving them something exciting to look forward to in the coming year.
To keep updated on the release of the new Lunar New Year sets, LEGO fans can keep an eye on the LEGO Shop website, as well as their local LEGO retailers. These platforms will provide more information about the sets’ availability and pricing in different regions, catering to the diverse global fan base that LEGO has garnered over the years.
Overall, the unveiling of the new Lunar New Year LEGO sets at the Chinese International Import Expo reflects the company’s commitment to celebrating cultural diversity and creating engaging experiences for their fans. As we eagerly await the official release, let us embrace the holiday spirit and anticipate the joy and creativity that these LEGO sets will bring to our New Year celebrations.
Auspicious Dragon (80112) – 1,171 pieces
This set will be available on January 1, 2024 and will retail for $89.99 USD.
Usher in the Year of the Dragon with this majestic LEGO® Spring Festival Auspicious Dragon figure (80112). A meaningful, symbolic cultural gift toy for yourself or kids aged 10 and up, this LEGO brick-built mythical creature features a tilting head and an opening mouth. Specially printed elements for the eyes and scales enhance its authentic look. The buildable toy dragon holds a traditional blue crystal element and is sitting on a brick-built rock in the sea. Attach the nameplate to complete a dramatic display.
Family Reunion Celebration (80113) – 1,823 pieces
Priced at $129.99 USD, the set will be available on January 1, 2024
Capture the joy of a LEGO® Spring Festival Family Reunion Celebration (80113) with this restaurant playset for kids aged 8 and up. The buildable toy model of a traditional Chinese-style restaurant is designed for easy access and play with the authentically detailed kitchen, reception area, dining room (including a buildable karaoke machine) and bathroom. The LEGO restaurant’s rooftop dining area is perfect for a romantic dinner to celebrate the Year of the Dragon, with a table for two, buildable patio heater, flowerpot, hanging lanterns and fireworks. There is also a buildable flower store, dim sum toy cart and street food cart to inspire creative play.
LEGO BrickHeadz Spring Festival Mickey Mouse (40673)
No details are available yet, but we will get this new set. Thanks to woodenduck for sharing these images.
No details are available yet, but we will get this new set. Thanks to woodenduck for sharing these images.
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