AFOL Survey on LEGO Packaging – Deadline March 6, 2017

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The following request came from The LEGO group and was posted by my local LUG, but I held off on posting as I wasn’t sure it was for the public. Turns out they DO want feedback from everyone. I took the survey and it’s interesting in their focus on the packaging experience with higher end sets. Think about the Architecture, Porche and Ghostbusters HQ as examples.

They ask several questions about how you FEEL opening these packages, whether you save them and how important it is to you to have a higher end package for higher end sets.

Dear LEGO user,

We are a team of packaging designers belonging to the LEGO product development department. Our key mission is to design packaging that supports a strong LEGO product experience. We are conducting this survey among RLUGs/RLFMs since we know that you have a great deal of experience with our products and packaging! To achieve our mission it is important for us to get an understanding of how you perceive the LEGO packaging experience. Please help us by participating in a survey:

Please complete the survey before March 6, 2017.

Thank you in advance for your feedback – it is highly appreciated!

Kind regards,
The LEGO Packaging Experience Design Team

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