Brick Brains

Discover how digital play for children's well-being is transforming the gaming industry. UNICEF and the LEGO Group’s RITEC Design Toolbox offers free resources to help developers create safe, enriching digital experiences that promote creativity, emotional regulation, and safety. Based on extensive global research, this initiative empowers designers to prioritize children’s needs and well-being in every aspect of digital play. Learn how thoughtful game design can positively impact children’s development and reshape the future of digital play.

The LEGO Group has launched the new LEGO Horizon Adventures Set releasing March 1, 2025

Explore the fresh LEGO Botanicals collection 2025 with four new floral sets! Featuring lifelike designs like the Pretty Pink Flower Bouquet and Mini Orchid, this collection brings a blend of creativity and nature to adult LEGO fans. Perfect for display, relaxation, or gifting, available January 2025!

Celebrate pop art with the LEGO Art LOVE set, inspired by Robert Indiana’s iconic LOVE sculpture. This 791-piece set brings vibrant red, blue, and green colors into a mindful building experience perfect for art lovers and LEGO fans alike. Featuring two sets of instructions for shared building, it’s an ideal way to honor a timeless symbol of love and creativity. Available for pre-order now, this set is a must-have addition for any collection!

Explore the history of Shackleton’s Antarctic voyage with the LEGO Icons The Endurance set! This detailed 3,011-piece model features intricate ship details, lifeboats, and historical elements from the legendary expedition. Perfect for LEGO fans and history enthusiasts alike, available November 2024!

Since 2019, LEGO Replay has enabled nearly 400,000 children across the U.S. to engage in play-based learning with donated LEGO bricks.A free and easy-to-use brick reuse program, LEGO Replay is aligned with the company’s...

Employees used LEGO® bricks in building the design of their future workplace, including one of the world’s largest libraries of LEGO elements. The campus is designed with creativity and sustainability at its core and...

Discover the serene beauty of the LEGO Ideas Botanical Garden set with 3,792 pieces and over 35 plant species to build. This Victorian-style garden set features 12 minifigures, detailed atriums, and exotic plants, offering a relaxing escape for LEGO fans and nature lovers alike. Available November 2024!

Explore the new LEGO Marvel X-Men X-Mansion buildable set! With over 3,000 pieces, this set brings the Xavier Institute to life, featuring exclusive minifigures like Professor X, Jean Grey, and Gambit. Perfect for adult builders and Marvel fans, the X-Mansion offers hours of fun and creativity. Available November 2024!