Brick Brains

Celebrate love and creativity with the LEGO Botanicals Valentine’s Day campaign! Join the Le Florist Flower Truck tour, build lasting connections, and take part in an online workshop with celebrity florist Jeff Leatham. This Valentine’s Day, say it with LEGO flowers!

LEGO ONE PIECE sets launching in 2025! This exciting collaboration brings the Straw Hat Pirates to life in LEGO form for the first time. Recreate iconic scenes from the live-action ONE PIECE series and relive the daring adventures of Luffy and his crew. Coming soon!

Bring The Twilight Saga to life with the LEGO Ideas Twilight The Cullen House! This 2001-piece set features Bella, Edward, Jacob, and iconic details like the Cullen home and Bella’s truck. Perfect for Twilight and LEGO fans—pre-order now for January 2025!

LEGO Announces the new Oracle Red Bull Racing RB20 F1 Car set for March 2025

Billund, Denmark, 21st November 2024: Today, the LEGO Group and Scuderia Ferrari reveals a new brick-built race car for builders aged 18+. The LEGO® Technic™ Ferrari SF-24 F1® Car gives fans an opportunity to get...

Billund, Denmark, 21st November 2024: Today, the LEGO Group and Williams Racing, reveals a new brick-built icon for builders aged 18+. With the LEGO® Icons Williams Racing FW14B & Nigel Mansell fans get to build...

Discover how digital play for children's well-being is transforming the gaming industry. UNICEF and the LEGO Group’s RITEC Design Toolbox offers free resources to help developers create safe, enriching digital experiences that promote creativity, emotional regulation, and safety. Based on extensive global research, this initiative empowers designers to prioritize children’s needs and well-being in every aspect of digital play. Learn how thoughtful game design can positively impact children’s development and reshape the future of digital play.

The LEGO Group has launched the new LEGO Horizon Adventures Set releasing March 1, 2025

Explore the fresh LEGO Botanicals collection 2025 with four new floral sets! Featuring lifelike designs like the Pretty Pink Flower Bouquet and Mini Orchid, this collection brings a blend of creativity and nature to adult LEGO fans. Perfect for display, relaxation, or gifting, available January 2025!